Service Detail

  1. Home
  2. 4 Hours
  3. Service detail

Sponsored branded content tag/hashtag permission on my profile

Description

There are 3 main steps for creating branded content ads. First, businesses need to give influencers permission to tag them in branded content posts. Then influencers need to enable their business partners to promote their post as an ad.

Once they do this, the business will be able to see the post in Ads Manager under Existing Posts and can choose to run it as a feed ad.

Getting Started With Branded Content Ads as an Advertiser

Before you can run branded content ads, you need to give your influencer partners permission to tag your business in their branded content post.

Open your settings within the Instagram app and select Business Settings.

<img role=”presentation” src=”data:;base64,” alt=”” aria-hidden=”true” />

Now select Branded Content.

<img role=”presentation” src=”data:;base64,” alt=”” aria-hidden=”true” />

Toggle the Require Approvals button to “on” and then select Approved Accounts.

<img role=”presentation” src=”data:;base64,” alt=”” aria-hidden=”true” />

Here you can add the creator’s Instagram handle that you will be partnering with.

<img role=”presentation” src=”data:;base64,” alt=”” aria-hidden=”true” />

Getting Started With Branded Content Ads as an Influencer

Once you’ve been “approved” by a business, you can give that business permission to promote your organic branded content posts as branded content ads.

Here’s how to do it:

Option #1: Creating a New Branded Content Post

In Instagram, select a photo or video and add the accompanying caption, effects, and filters. Prior to sharing, select Advanced Settings.

<img role=”presentation” src=”data:;base64,” alt=”” aria-hidden=”true” />

Add the Branded Content tag onto the post by tapping Tag Business Partner and search for the business.

Note: Be sure to select the name of the correct business/brand associated with the post.

<img role=”presentation” src=”data:;base64,” alt=”” aria-hidden=”true” />

Next, toggle the Allow Business Partner to Promote button to “on” to give the brand/business access to promote your branded content post.

<img role=”presentation” src=”data:;base64,” alt=”” aria-hidden=”true” />

Option #2: Adding a Branded Content Tag to an Existing Post

Navigate to the post, tap the ellipsis button in the top right corner, and select Edit.

<img role=”presentation” src=”data:;base64,” alt=”” aria-hidden=”true” />

Now select Add Partner.

<img role=”presentation” src=”data:;base64,” alt=”” aria-hidden=”true” />

Add the Branded Content tag onto the post by tapping Tag Business Partner and then searching for the correct business associated with the post.

Note: If the business appears in the search results, but doesn’t allow you to tag it, you must contact your business partner and ask to be approved.

<img role=”presentation” src=”data:;base64,” alt=”” aria-hidden=”true” />

Under the Branded Content Partner Permissions section toggle on the Allow Business Partner to Promote button to give the brand/business access to promote your Branded Content post.

<img role=”presentation” src=”data:;base64,” alt=”” aria-hidden=”true” />

Once you’ve given permission, your business partner now has the option to promote the branded content post.

<img role=”presentation” src=”data:;base64,” alt=”” aria-hidden=”true” />

How to Create Your First Branded Content Ad

Once an influencer has tagged your business in a branded content post and given you permission to promote it, you can get started with creating your first branded content ad. Here’s how to do it:

Start by opening Ads Manager and clicking Create.

Pick one of these objectives for your branded content ad: reach, brand awareness objective (BAO), video views, engagement, or traffic.

<img role=”presentation” src=”data:;base64,” alt=”” aria-hidden=”true” />

Continue creating your ad. At the Audience step set your targeting and at the Placements step select Instagram Feed.

<img role=”presentation” src=”data:;base64,” alt=”” aria-hidden=”true” />

At the Ad level, your Branded Content will appear in the Use Existing Post section.

Click into the Use Existing Post section then click on Select Post/Change Post in the Creative section.

<img role=”presentation” src=”data:;base64,” alt=”” aria-hidden=”true” />

In the Select Post window navigate to the Branded Content tab. You’ll see the list of the branded content posts that a creator has given you permission to promote. Choose the branded content post that you want to promote on Instagram.

<img role=”presentation” src=”data:;base64,” alt=”” aria-hidden=”true” />

Once you set your ad live, your influencer partner will receive a notification in the Branded Content section of the Instagram app that the ad campaign has been created.

You’ll also be able to access all of your organic metrics like you normally would for branded content posts in your Instagram Insights.

Just getting started with Instagram advertising? Check out our step-by-step guide on how to run your first Instagram ad campaign!

Why Businesses Should Run Branded Content Ads on Instagram

What it really comes down to is reach.

Prior to the new feature, when a business partnered with an influencer to create a sponsored post, they could really only leverage that influencer’s own audience.

But now that businesses can promote their sponsored posts as ads on Instagram, there’s really no limit to who you can reach!

<img role=”presentation” src=”data:;base64,” alt=”” aria-hidden=”true” />

You can also leverage Facebook’s optimization tools to drive more specific business goals with your sponsored content, whether that’s traffic, engagement, brand awareness, or something else.

Basically, the new feature gives you everything you loved from traditional influencer marketing (i.e. the ability to promote your brand and products in a more authentic way) plus the added ability to optimize your campaigns towards a specific audience and objective.

It also remains to be seen how the new ads will affect how businesses and influencers work together. The feature essentially gives more control to businesses over who sees their sponsored content — and at the same time takes control away from influencers.

On the other hand, when a business runs a branded content ad, that becomes “free” exposure to the influencer since its likely the business that will manage the ad spend.

Have you run a branded content ad on Instagram yet? Let us know what you think of this new feature in the comments!

 Johannesburg, South Africa
 Get Directions

Languages freelancer can speak

Service frequently asked questions