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Collaboration Detail

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Creative Influencer Strategist

  • Collaboration Type:Collaboration Type:: Hybrid Collaboration
  • Project Level
  • Project deadlineMarch 15, 2024
  • //vimpaas.com/wp-content/uploads/2019/03/img-04-2.pngUnited Kingdom
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Collaboration detail

The Role:

We are looking for a Creative Strategist (Paid Social) to join the Growth Team to help further our mission by creating amazing content on Facebook, Instagram and TikTok.

The ideal candidate is a writer/creator/strategist who can synthesize data and produce videos that convert to sales.

Project Goals & Current Roadblocks

[What is hoped to be achieved from implementing software]

Current influencer Constraints:

  • No set process for identifying influencers
  • Require influencers to send information about engagement and network
  • Must manually screenshot influencer campaigns
  • No data-driven approach for measuring influencer success

Goals:

  • An efficient approach for identifying influencers
  • To independently analyze an influencer’s audience and engagement capabilities
  • A software that aggregates all content from a campaign (including Stories)
  • **A built-in CRM where we can communicate with influencers

Project Budget

[What is your influencer marketing budget, how much will go to a software]

75K annual budget for influencer marketing

 

Vendor Requirements

[Non-Negotiables]

Our influencer marketing software must have

  • Ability to perform segmented influencer search based on location, audience demographics, or #hashtag
  • Have valuable insights on each inflencer’s performance capabilities
  • Ability to aggregate relevant content from instagram stories
  • Track links from influencer content
  • Generate reports

Submission Criteria

[What information should a vendor send over to complete the evaluation process]

Along with the proposal, please send over:

  • 1 case study
  • List of current clients
  • List of social media platforms your software supports
  • Example of an influencer campaign run using software
  • # of influencers available on platform

Questions To Answer

[Important questions for the vendor to answer]

Please answer the following questions in order to be considered as Happy Company’s influencer marketing software:

  • How do you identify an influencer?
  • Can we find geo-specific influencers?
  • Can you monitor instagram stories?
  • Are we able to see influencers our competitors are working with?
  • What campaign analytics can we receive?
 London, UK
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Project frequently asked questions

  • Our influencer management strategy is very haphazard. We DM influencer on instagram if possible, and then try and move the conversation to email. We do not have a central hub for all influencer communication.

  • We send influencers a description of what we’d like to include in the campaign and ask for examples before we go live. We do not have a formal process in place, but we would like to have a way to send our influencer better guidelines or a campaign brief.

  • Due to the high competition in the Home & Garden industry , we are looking for influencers that show just how “happy” our furniture makes them across various use-cases. We want to show that our products are great for families with young children, newlyweeds looking for affordable/chic furniture, and even for a cool office space.

    We need a software that lets us identify the leading influencer across niche personas in order to best communicate with potential customers.

Key Content Affinities Required

Entrepreneurship Finance & Investment

Influencer's Followers Demographic Requirement

Travel

Languages required

English

Influencer type required for this project

Attachments

Project Completion deadline

August 18, 2023