During COVID lockdown, I ignited my cooking passion and within a few months I was a MasterChef for my near and dears.
I watched many foods and cooking influencer's video on YouTube. I interacted with few of them to know that how their life is going on... and how much they are earning from these great videos.
Surprisingly, I got to know that earning is very less and only few are earning something, rest of them doing their work for the passion and self-satisfaction only.
Another thing I got to know that more than 90% great influencers are not able to sustain 2~3 years and mostly becoming inactive after one or two year.
There I felt a problem and opportunity to start a Influencer Marketing Place for the Indian Food Influencers.