Crypto Influencer Marketing Trends 2022

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Crypto Influencer Marketing Trends 2022

Influencers are the “influencers” of the crypto world, and much of their influence comes from extensions of the real world, promoting crypto projects to hundreds or millions of people on social media.

The consumption concept of the web 3 world has not broken away from the purchase habits of web 2 – under the decentralized ecology, people are more willing to buy products under the centralized recommendation mechanism.

There are hundreds of people on the offer, including Instagram models, professional hockey players, esports players, rappers, and influencers around the world are promoting crypto influencer marketing NFTs or other crypto projects on Twitter, YouTube and TikTok.

Canadian record artist Kyle Fortch has turned to peddling NFT projects for payment. Udeme William, a former NGO worker from Nigeria, now coordinates transactions for crypto projects all day long, providing marketing scripts, images and information to companies.

IN THE IMAGINATION OF THE OUTSIDE WORLD, INFLUENCERS, CREATORS, BLOGGERS RELY ON TWEETING CONTENT TO MAKE MONEY, WHICH IS CREATIVE WORK. IN FACT, PART OF THE WORK OF CRYPTO, NFT CARGO IS MECHANICAL, EVEN AUTOMATED.

THE MCN OF THE NFT BOUNDARY


Before becoming a crypto influencer, William could only earn two or three hundred dollars a month, and due to increasing inflation, his salary sometimes could not even pay for basic living needs such as food, transportation, housing, etc., and he had to rely on high-interest loans to survive.

With a bleak life, he became obsessed with the crypto circle, opened a Twitter account to share his experience, and gained a wave of followers.

William used his influence to promote the NFT project. He works for an NFT company in Africa and signs up with another company, to help them connect with other crypto influencers, get influencers to tweet about a project every day, and promote it on other social media, bringing exposure and potential investors to the project. Part of the company’s promotion costs go to those influencers, and the rest goes to William.

CRYPTO INFLUENCERS HAVE PAID A LOT OF MONEY BY PAYING FOR PROMOTION, CAREFULLY MANAGING THEIR OWN PERSONALITIES, AND ALSO TESTING THE EDGE OF THE LAW. THEY ARE ALREADY IN THE REGULATORY SIGHTS OF THE U.S. FEDERAL TRADE COMMISSION (FTC).

According to Cointelegraph, U.S. market research firm Markets and Markets predicts that one of the key factors in the global NFT market will remain mainstream influencers over the next five years.

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Anirveda S.

Author Since: April 8, 2022

I am incubating VIMPAAS - Synergizing Influencer Economy.

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